"It's a little bit of an art and not a science, because you might be using YouTube to research something, and we really want to be playing things you want," he said. Jay Fowler, YouTube Music's head of product, described the service as "deeply personalized," pulling from all account history on YouTube.
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On the app's homescreen, you scroll past shelves and shelves of recommending music and playlists - individualized selections of new releases, a My Mixtape personalized playlist, collections similar to an artist you've been listening to a lot lately, a selection called Throwback Jams - before you get to recommended music videos and professional clips of live performances. In a counterintuitive move, the music app from the world's biggest video service will be largely devoid of video. Next Tuesday, YouTube will try again, by launching its reinvented YouTube Music app in the US, South Korea, Mexico, Australia and New Zealand, followed by another 14 countries in the following weeks. YouTube has never disclosed how many people subscribe to YouTube Music (or YouTube Red, for that matter), but its subscription music service has largely existed in the shadow of Spotify, the biggest streaming music service with 75 million paying members, and Apple Music, with its closest competitor with 40 million subscribers. In 2015, it revamped the concept to launch the original YouTube Music, coming a month after the company introduced Red, its $10-a-month subscription service that strips away ads, unlocks original programs and gives members other mobile perks.
In 2014, it debuted YouTube Music Key, a subscription service that never expanded beyond a small, invite-only crowd of testers. If there was ever a company that could build a successful subscription business, it would be YouTube," Lyor Cohen, YouTube's head of music, said this week in an interview.īut YouTube has a spotty track record with music subscriptions. "YouTube in general is where most music is consumed. In theory, that gives YouTube a unique position to recruit people to music subscribers. Much of that "viewing" is actually music listening, as music videos consistently rank among the most popular clips on YouTube, making it one of the biggest single sources of music listening worldwide. YouTube is the internet's biggest video site, with more than 1.8 billion accounts tuning in every month.
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But free users on YouTube Music can play specific music on demand, they have unlimited skips, and can play specific songs in playlists.
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People who pay for a $10 membership get a full experience without any commercials, including listening to music in the background while they tool around in other apps and the ability to download music so they can listen to it offline. Even if you don't pay, the new YouTube Music is still available free with advertising, according to the company's blog post late Wednesday.
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